Focus On The Big Picture In Business

The Importance of the “Big” Picture in Business

When you’re starting a business, seeing the “big” picture is important. Many entrepreneurs have stated that had they looked at the small details in their business they may not have started the business in the first place. This is because many of us get bogged down by all the small details and often it can put us off starting something new.

If you’re starting a new venture, here are a few tips to help you stay focused on the “big” picture:

#1 – Don’t Worry

It’s easy to worry about the fine details of starting a business. But it’s important not to get stuck on these. Keep in mind that whatever you don’t know how to do, you can learn or get help with. In business, there are services and experts for just about anything you can imagine. You can always turn to them for help when the time comes. But as the old saying goes – “I’ll cross that bridge when I get to it.”

#2 – Concentrate on your big goals

Instead of worrying about all the small details, write down your big goals. If you’d like to launch your new product in two months’ time, aim for that. If you’d like to start offering a new service, aim for that. Once you have your big goal in place, all the small details will fall into place.

#3 – Make sure it will work

Saying “don’t worry about the small details” doesn’t mean that you shouldn’t thoroughly research your venture. It just means that you’ll put your efforts into researching your market to ensure that your new venture stands a good chance of being profitable. There are certain big things like target market, product approach and finding customers that warrant your attention.

Other smaller issues like how to set up a product in a shopping cart or what payment processor to use can be worked out in due time.

#4 – Just do it

In business, speed often pays off. If you have a great idea, research it quickly and put the necessary steps in place to take action on that idea. Good business insight often means being open and receptive to the opportunities and ideas that are all around us. Had many successful entrepreneurs sat on the fence for too long, we may not have such wonderful innovations today.

Seeing the big picture in business is a skill which can really lead to success. And even if you’re a “small details” type of person, by following these steps you’ll stand a better chance of adapting to a “big picture” mentality.

Be Savvy and Successful!

Toni Nelson – Award winning Photographer/Videographer, Marketing and Branding Entraineur

How To Build Business Relationships

A key factor to building a successful business is building business relationships.  It’s important to understand that there’s strength in numbers.  The more people you have on your side the better.

One of the areas I focus on with my clients is networking and how important it is.  Most tend to think of networking events as a way to sell their products and services but that’s just not true.

You are there to build business relationships.

Since this thought might be new to you I’m going to share some business building tips to help you get on the right track.


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* Give Freely –

Before ever asking anyone you meet for a favor, always do things for them first. Freely give of yourself to people and they will remember you. If you’ve done a good job letting them know what you offer, they’ll come to you when they’re ready.

* Stay Professional –

It’s especially important to remember that social media is part of the way you communicate professionally today. You need to keep the things you share business-like, avoiding personal oversharing or inappropriate sharing.

* Practice Your Elevator Speech –

Some people object to calling it that, but it’s just a way to say that you should be prepared with a short way of introducing yourself, your business, and what you do for people. Be sure to frame it with the benefits for the client instead of making it all about you.

* Be Honest and Ethical –

It can be a dog-eat-dog world out there, and you’ll have to compete with a lot of unethical people. But, keep your own morals and don’t cross those legal and ethical boundaries just to get business. Want more marketing tips?

There you have it.  Some quick and easy tips to follow.

Be Savvy and Successful!

Toni Nelson – Marketing and Branding Entraineur, Award winning Photographer and Videographer